80 guys, from 29 States and 2 countries with one purpose—to spread outdoor inspiration to every corner of North America. And to set a blistering pace while doing it. When they’re not peddling, paddling, or running in a race, you’ll find them on the sidelines passing out cups of water and cheering on everyone else.


106,227 Miles Run
448,762 Miles Biked
23,782 Yards Swam
Lead by example

Our founder and fearless leader of our Tri Team, Ritch Viola, is as passionate about competing as he is about men’s care. He brought his two passions together in 2011 when he raced the Hawaii Ironman in a custom Every Man Jack kit he had made for the event. He realized racing is more fun with a full team by your side, and the very next year the Tri-Team was born.

Follow the @emjtriteam

When we say “Every Man,” we mean it

Running. Swimming. Cycling. Enjoying the sun on your back and the thrill of the chase. They’re great on your own, but it’s even better when everyone can be part of it.

Some of the team’s favorite products.

  • Evolved Essentials - Starter Bundle

    Sandalwood +1 more scent

    Regular price $30.00 USD

  • SPF 30 Mineral Face Lotion

    Fragrance Free

    Regular price $11.99 USD

  • Antiperspirant + Deodorant Variety Bundle

    Smell great, sweat less, and go easy on your skin with hard working, naturally derived ingredients.

    BEST FOR: Guys who never sweat the small stuff

    Antiperspirant + Deodorant Variety Bundle


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  • Variety

    Cleanser, Scrub, and Moisturizer

    Normal to dry, tired skin

    Hyaluronic Acid, Caffeine, Green Tea

    Skin Revive - Starter Bundle


    translation missing: en.products.product.price.was $58.00 translation missing: $43.50 USD